People think beef is manly, and that's a big problem

People think beef is manly, and that's a big problem

People think beef is manly, and that's a big problem

The guy in Burger King’s 2006 “Manthem” campaign for the Texas Double Whopper sits in a fancy restaurant and looks at his food. He’s appalled. The portion is tiny, and for some reason, it comes with a pink rosebud on the side. In a feat of utmost masculinity, he starts singing an altered version of Helen Reddy’s “I Am Woman,” boasting that he can’t settle for “chick food” and needs to eat meat.

People think beef is manly, and that's a big problem

Researcher: Many Finnish men think meat is manly, avoid vegetarian food, Yle News

People think beef is manly, and that's a big problem

Of Meat and Men: Why is it “Manly” to Eat Meat?

People think beef is manly, and that's a big problem

Is eating meat manly? - Quora

People think beef is manly, and that's a big problem

Eat like a man: Can we challenge the idea of masculinity's relationship with meat?

People think beef is manly, and that's a big problem

Toxic masculinity: Three in four men would choose meat over being alive

People think beef is manly, and that's a big problem

The Manly Man Co.'s Beef Jerky Gift Box

People think beef is manly, and that's a big problem

James Blunt Ate Nothing But Meat to Prove a Point and Got Scurvy

People think beef is manly, and that's a big problem

Marketing Masculinity: The Meat of the Matter

People think beef is manly, and that's a big problem

Science Says Men Eat Meat Because Eating Meat Makes Men Feel Manly, by John DeVore, Humungus

People think beef is manly, and that's a big problem

Meathearts™ // Heart-Shaped Beef Jerky // Manly Man Co® - Manly Man Co.

People think beef is manly, and that's a big problem

Men like meat because it makes them feel MANLY, study finds

People think beef is manly, and that's a big problem

The Paris Review - Whitman Says: Quit Smirking and Eat Some Beef Already

People think beef is manly, and that's a big problem

Can We Challenge the Idea of Masculinity's Relationship with Meat?

People think beef is manly, and that's a big problem

New study challenges the narrative that meat is 'manly' - Big Think

People think beef is manly, and that's a big problem

Meat and Masculinity: The Tired Trope That Won't Go Away